A song that’s transcended age, genre and time over the past few years to become a love ballad of the ages.” Speaking about this achievement, Universal Music India and South Asia Managing Director and CEO Devraj Sanyal said: “What an incredible way for us to start 2021 by joining the Billion View Club on YouTube with Ustad Rahat Fateh Ali Khan’s ‘Zaroori tha’. It’s a big achievement for all of us involved,” he added. Composed by Sahir Ali Bagga, with the video directed by Rahul Sud, the on screen chemistry of Gauahar Khan and Kushal Tandon was loved by everyone. “The credit equally goes to the lyricist Khalil Ur Rehman Qamar for inking such beautiful and meaningful words of ‘Zaroori Tha’.
Along with Salman Ahmed, my dear friend Devraj Sanyal, MD and CEO of Universal Music India believed in non-film music and our combination was admired by the world,” said Rahat.
#ZAROORI THA RAHAT FATEH ALI KHAN MOVIE#
‘Zaroori tha’ is a song that was part of the ‘Back 2 Love’ album released in 2014 by Universal Music India and majestically produced, marketed and showcased more like a movie than just an album by Salman Ahmed. “It’s an overwhelming feeling reaching a milestone of one billion views on YouTube. Produced By Salman Ahmed, Zaroori tha was released six years ago, with the music video directed by Rahul Sud. The video features former couple Gauahar Khan and Kushal Tandon, who rose to fame following their appearance in the reality TV show Bigg Boss. Universal Music India (UMI) has always been at the forefront for promoting and supporting artistes from the non-film music community. Mumbai: When the popular Rahat Fateh Ali Khan song Zaroori tha crossed one billion views mark on YouTube, it became the first non-film song from the label of Universal Music India to reach that milestone.
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